Vast Social Media Study Reveals Tool Color Affects Performance

For the past 10 years, consumers have been part of a vast social experiment to evaluate tool performance. This study focused not on objective testing or specs, but rather, tool color. Professor Jim Smallet of the Michigan Institute of Tool Technology (MiTT) led the study which tabulated over 657 million social media posts concerning power … Continue reading Vast Social Media Study Reveals Tool Color Affects Performance