Milwaukee Stud Tape Measure: New Tool Tip-Off! News & Opinion

Milwaukee Stud Tape Measure: New Tool Tip-Off!


At NPS 2018 earlier this year, we got to put our hands on the new Milwaukee Stud Tape Measure for the first time. What’s Milwaukee doing differently this time around to warrant a new name for their tape measures?

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10-Second Summary

  • EXO360 Nylon Coating Resists Ripping, Tearing, and Abrasion
  • 10′ Standout
  • Available in 16′ and 25′ Lengths in September
  • $19.99 (16′), $24.99 (25′)

Milwaukee Stud Tape Measure: New Tool Tip-Off!The big deal surrounding the Stud is all about the blade. According to Brandon Miller, Director of Product Marketing for Milwaukee, their team identified tape tear as a common failure point. Using the name EXO360 for the upgraded blade, Milwaukee Stud tape measures wrap their nylon coating 360° around the blade.

The result is a blade that Milwaukee claims is rip and tear resistant with 10 times the abrasion resistance of their current tape measures.

Some of the other features we’ve seen before from Milwaukee include their 5-point reinforced frame, impact resistant overmold, and 10′ standout. Milwaukee tells us that this tape can survive an 80′ drop onto packed soil.

Expect the new tapes to run $19.99 for a 16′ and $24.99 for a 25′ – pricing that’s in line with their typical premium tape launches. Some retailers have the Stud available for pre-order and you can expect to see them roll into stores in September.

What Milwaukee Says

“Milwaukee tape measures set the standard beginning in 2013 by delivering extraordinary durability and longest life to the industry. This year we are taking durability to the next level and addressing the most common and unsolved user issue: tape tear. Tape measure blades tear on the job site for various reasons including fast retraction, whipping, job site contaminants, and more. STUD was designed from the ground up to solve the issue of tape tear through the first ever technology that protects the blade from ripping and wearing. With this new technology, we have also increased the abrasion resistance by 10X of what we offer today so the numbers won’t wear out.”

– Brandon Miller, Director of Product Marketing for Milwaukee Tool

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Milwaukee Stud Tape Measure Feature Set

  • Milwaukee Stud Tape Measure: New Tool Tip-Off!EXO360 Blade Technology
  • Fully Reinforced Body
  • Impact Resistant Frame
  • Survives up to 80′ Drop onto Packed Soil
  • Up to 10′ Standout
  • Wire Form Belt Clip
  • Zero Tolerance Hook
  • Lanyard Ready
  • Finger Stop Brake

Milwaukee Stud Tape Measure Specifications

  • Models: Milwaukee 48-22-9916 (16′), 48-22-9925 (25′)
  • Available Lengths: 16′ or 25′
  • Blade Width: 27 mm (1.06″)
  • Price: $19.99 (16′), $24.99 (25′)

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Nathan Meredith
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I hope it’s better than their other tapes.