WD-40 EZ-Reach: WD-40 Gets Flexible
Has WD-40 Been Taking Yoga Classes? That’s One (Not-So-Well-Thought-Out) Theory About the New WD-40 EZ-Reach
There aren’t typically a lot of new products that come out from WD-40. After all, the 40th formula that worked for water displacement hasn’t changed since 1953 when the Rocket Chemical Company set out to improve solvents and degreasers for the aerospace industry. We’re all used to the spray and the straw. A while back we got the flip straw tipped WD-40 Smart Straw. Today we are introduced to WD-40 EZ-Reach; the flexible straw solution to getting that all important formula where it needs to go.
“WD-40 EZ-REACH was designed with our end-users’ needs and wants in mind. This new delivery system gives trade professionals and DIYers the ability to reach the unreachable and accomplish difficult tasks in overhead areas, under the sink plumbing components, or specific sections in motors and engines, among numerous other uses.”
-Tim Lesmeister, vice president of marketing at WD-40 Company
We all know the joke – If it moves and it isn’t supposed to, use duct tape. If it doesn’t move and it’s supposed to, use WD-40. For the most part, that’s accurate. With WD-40 EZ-Reach, getting the formula into hard to reach areas like car engines is easier. The new flexible straw holds whatever 8 inch shape you manage to work it into. David C. Smith is already working a dog figure that… well, never mind. He won’t be able to make something that complex anyway. It looks like the 14.4 ounce can is going to retail under $8.
WD-40 is having some fun with this announcement. A 30 second video on their product page features a rather flexible young lady working her way into a tool cabinet only to magically be replaced by a can of WD-40 EZ-Reach. They’ve also included an outtake video and meme creator to help you make it through an otherwise boring work day.
Shop all WD-40 products at Acme Tools!